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In an age dominated by digital media, it may be surprising that younger generations, particularly Gen-Z and Millennials, show renewed passion for reading books. However, their approach to literature is reshaping what it means to be a reader in today’s world.
The Role of Libraries
Contrary to the expectation of many that digital natives would favor e-books and audiobooks. Research shows a strong preference for physical books among Gen-Z and Millennials. Based on the study Gen Z and Millennials: How They Use Public Libraries and Identify Through Media Use by Kathi Inman Berens and Rachel Noorda at Portland State University found that these younger readers are enjoying the experience of holding a print book and turning its pages.
Public libraries have seen a resurgence in popularity among these generations. Libraries offer a commercial-free environment where books can be borrowed for free, providing valuable resources that align with the values of Gen Z and Millennials. This accessibility and sense of community enhance their appeal.
Influencers and Book Clubs
Influencers affect many cultural trends, but Gen-Z’s reading habits aren’t fully influenced by them. However, figures like Kaia Gerber, a 22-year-old model and actress, have highlighted this trend. Gerber started her own book club, saying, “Books have always been the great love of my life. Reading is so sexy.” Her effort shows that reading is now popular and cool among young people.
The Role of Social Media
Social media platforms like Instagram, TikTok, and Goodreads have played a crucial role in how these generations engage with literature. Communities such as Bookstagram and BookTok have created spaces where readers can share recommendations, reviews, and personal reflections on books. These platforms have democratized literary criticism, allowing peer influence to drive book discoveries and discussions.
Books trending on social media can make it more popular, turning it into a bestseller. This shows a fast and direct way of finding books of their interest, without needing approval from traditional sources. Gen-Z and Millennials like this because they prefer genuine, community-driven experiences over big endorsements.
Conclusion
Gen-Z and Millennials are changing what it means to be a reader today. They prefer reading physical books, use social media to discuss what they read, and choose books that align with their values. Instead of giving up books for screens, they are finding new and meaningful ways to include reading in their lives. This ensures that reading books remains a significant aspect of our culture and emphasizes the importance of utilizing libraries.
Other References:
Gen Z is bringing back reading : BookTok and Kaia Gerber help make printed books popular again by
Open Access Learning PH 